1. The unmet demand for clean entertainment.

Entertainment has become oversaturated with a vulgarity and darkness that a majority of the world isn't into. There’s a growing demand, especially among young people, to have fun in a way that doesn't compromise their morals- but we've been led to believe that positive entertainment is boring. Come to one of our events, we beg to differ. 

 

​2. Music is best discovered in person, surrounded by community. 

Not alone. Not on an app. Not off an AI generated playlist. 

The industry had become so focused on numbers, charts, and virality that it’s forgotten one of the biggest reasons people consume music in the first place: connection. We build events centered around music discovery and community, because we believe the two naturally go hand in hand. Every show, attendees leave with new friends. 

 

3. The current algorithmic, number-obsessed business model of the music industry is failing both artists and labels.

Record labels have bought into the lie that the likability of an artist's music is proportionate to their numbers, and as a result, we are missing out on thousands of incredibly talented artists with music and messages that can change the world. We can’t keep punishing artists for their lack of resources on how to make it in an industry that changes on a daily basis. What if instead, we give them the tools and opportunities they need to build their own path?

 

4. Social media should not be the determining factor of an artist’s success. 

Social media is a robot designed to push the addictive, not the talented. If we only rely on socials to find new music, we're missing out on artists the algorithm won’t push. Artists aren’t content creators. The success of their work shouldn’t be determined by how well they can make a TikTok. Wouldn’t a far better determinator of their artistry be… seeing them live?

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5. Artists are the foundation of the music industry. So why are they paid last? 

Sound and lighting techs rightfully charge a fee. Producers have a buy-in price. Managers, agents, and labels all demand a percent. Everyone gets their cut- but chances are, the artists are up there playing for “exposure”. Just because artists would do anything to play their music doesn't mean they shouldn't be paid their fair share. Dreamers should not be exploited. If it weren’t for them, there wouldn’t be music to profit off of in the first place.

 

6. Creative industries have an ability to influence their consumers in ways that other industries don't. This responsibility is dangerous to ignore. 

Art is more than a service, it is a means of influence. It moves, creates empathy, motivates, and changes the human heart in ways other things can’t. This is why it’s been such effective propaganda (for better or worse) in swaying the perspectives of entire communities during wars, revolutions, and other movements throughout history. Laws can legalize, force can incite action, but art has the unique ability to change the mind itself. It is more than just entertainment; it is a severely underestimated weapon that can be used to both create and to destroy. Because of this, the industry should be held to a greater standard beyond 

profiting to creating music and live experiences that leave the world better than it was found. Not worse.

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We’re envisioning a better future for music. Want to see what we’re up to?